Why Every Retailer Needs an Inventory Control System
Retailers of every size are increasingly facing tougher competition and
more demanding customers. It is no longer enough to simply offer a wide
range of merchandise, low prices and a good location. What is needed to
compete in today’s and tomorrow’s market is: knowledge of one’s customers,
their tastes and preferences; the ability to gather and process this information
quickly; and to be sufficiently nimble to make decisions based on the analysis
of this information. The right Point of Sale & Inventory Control application
gives the retailer the proximity to a customer’s buying habits needed.
The following are examples of how our clients have leveraged a POS &
Inventory Control system to raise their sales and boost their profits.
Customer Learning
A few months after installing an Inventory Control
system, one of Mexico City’s best-known women’s clothing chains decided
to change the size run it offered its customers. Previously, the chain
sold women’s clothing in sizes 5 to 11 but, based on the sales statistics,
shifted its size run so that it covered sized 7 to 13. Using an inventory
control system we installed, this retailer noticed that it hardly sold
any size 5 dresses but every time a certain style included a size 13, it
sold out. According to the chain’s owner, the statistics on sales by size
“Is worth gold.”
Quick Response
After running a sales report for a chain of specialty
boutiques of clothes and accessories for charros or cowboys in Guadalajara,
Mexico, we noticed that sales of a luxury boot were practically zero at
one store despite being a hot item in the other stores. After looking for
that boot in the store’s display case, the store manager found that the
boot was exhibited towards the rear of the store and had fallen off the
shelf. The manager moved the boot to the front of the store where it was
easily visible and sales soon picked up.
Optimal Inventory
A chain of shoe stores in Santiago, Chile always
distributed shoes from its central warehouse to its stores according to
predetermined size runs. With our help, the warehouse manager began to
notice that 20 - 30 pairs of size 26 of a certain style had accumulated
in each of the stores. Using sales and stock reports, the manger came to
realize that even though size 26 is not a common size and sales were scant,
every time one of the more common sizes sold out, the stores were ordering
a new shipment of shoes for every size, accumulating shoes it would
never sell. The chain soon began to implement a more precise stocking and
distribution system based on actual sales by size and color. As another
manager at the chain told us, “At the end of the year I don’t want to see
all of the company’s profits invested in inventory that isn’t going anywhere.”
Control
After installing one of our systems, a chain of
pharmacies in Tijuana, Mexico began using Purchase Orders with its suppliers
for the first time. Once it began to compare its Purchase Orders against
its actual Receipts, our client realized that a large vendor frequently
shipped medicines in a stronger (and more expensive) dosage than he had
ordered—a dosage he was already plentifully stocked in. Since then, the
pharmacies have exercised greater control over their vendors to ensure
that they always receive exactly the items and quantities that they ordered
and are not stuck with excess inventory.
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